
Most careers now are made up of a range of activities, with a range of attendant skills. Some tasks are fun, allow us to express ourselves, and are easy to focus on. Others are necessary but less interesting and less intrinsically motivating; transforming these can lead to breakthroughs in success.
The things we avoid are often what stand between us and where we want to go. I knew when I published my first book that consistent attention to digital marketing would create the life I dreamed of. There were all sorts of courses and books to tell me what I needed to do – but none of it inspired me, and I let it slide. Commitment of significant time to tasks I didn’t enjoy wasn’t part of the dream.
Looking into my own history and that of the clients I’ve worked with over the years, this type of pairing is common: a vibrant vision out of reach on the other side of an unpalatable task. Once identified, it’s obvious we can do something about it. Focusing a different type of attention can yield unexpectedly simple solutions.
Step one is to allow yourself to powerfully experience the goal. You may have been downplaying its pull or distracting yourself from thinking about it. If it’s something you really want, then give a bit of time to exploring it, brainstorming, enjoying the imagined detail. This gives energy and momentum to the next steps.
Step two is to identify what’s in the way. A boring, repetitive task? Marketing activity that isn’t guaranteed to work? Thinking you need to make a living from something right away, when 80% of the enjoyment could come from doing it in your spare time? Having a conversation you would really rather not have? What is it, specifically, in your case?
Step three is to open your mind and look for an easier way. Be creative. What’s the outcome you need, and can someone else do it? Is there an app for it? Could you get 80% of the result with 20% of the effort, and is that 20% at a level you could manage? You can do this yourself, or you can engage the help of some lateral thinking friends. Or if you’d like a one-off coaching session as a rocket boost, I’d love to talk to you about it!
Explore every idea, crazy and sane, then pinpoint those that seem easiest and most fun, and try them. It’s an excellent equation, with big potential upside and little to lose.
And of course, if you can find a way to solve a problem for others, make their lives easier by taking away the mundane, that might just be the way to your own inspiring future.
Jennifer Manson is an author and coach. Find out about Jennifer’s manifestation, goal-setting and future creation coaching…